Venture capital has walked away from dating, founders are funding themselves to exhaustion, and most of the coverage you read is paid for by the companies it covers. We built High Intent to be the opposite. Honest news and analysis, a white-label platform that launches you into an active network instead of an empty room, services that will run whole departments for you, and capital.
All of it from Bill Alena and a team with over 100 years of online dating experience between them.
Every few weeks, someone asks me to help them raise money for their dating app. After twenty-five years on both sides of the table, here is the honest version of that conversation, and why it is more hopeful than the headlines.
Independent industry news, original reporting, research, and a weekly publisher column. No sponsored coverage, ever.
The all-in-one white-label platform. Launch alongside an active, opt-in network from day one, with marketing, payments, moderation, and apps built in.
Consulting, fractional executives, and full outsourcing. We run entire functions of your dating business, from acquisition to development to retention, for a service management fee.
One deals practice: we may acquire your platform, take you to VCs, shop you to buyers, or source acquisitions when you want to grow.
The anti-conference. Working sessions run by people who have actually built dating businesses. You leave with a plan, not a tote bag.
Through our shared, opt-in network, your brand launches alongside a real pool of intentional daters already on the stack, so the first person who signs up finds a working product, not a ghost town. How dense that pool is depends on your market and audience, and the platform's marketing engine is built to fill the rest. We run our own consumer brands on the exact same stack, so we have our own money on the line.
Explore the platformRun by people who took dating businesses from $0 to $350M+ as C-level operators. Consulting when you want a world-class CRO and CMO on your team. Fractional executives when you want one inside it. And full outsourcing when you'd rather hand us the whole thing: acquisition, development, retention, support, run for a service management fee.
Operator-grade advice. A world-class CRO and CMO on your team, for the price of a consultant.
Fractional executives. An interim CRO or CMO who runs the function and owns the number.
Managed departments. We become your marketing, dev, or support team, for one management fee.
Raising or selling a dating business right now is brutally hard. We say so, and then we help you try. Built by an operator with a $100M+ exit, a public-company build, and a dating-only venture fund behind him.
"Anyone promising you a quick close is selling you something. We'll tell you the truth about your odds. And if it's worth trying, no one is better positioned to try."
High Intent is in growth mode and actively evaluating acquisition targets. Where we may be both a buyer and an advisor, we disclose the dual role.
Four consumer dating brands High Intent owns and runs on the exact platform we offer to partners. Live proof the stack delivers, and the strongest answer to "does this actually work?"
The intent-first dating app for people Tinder, Hinge, and Bumble wore out. Six curated profiles a day, verified humans only, and opening messages crafted by the Lab so conversations actually start. Native iOS, built and run on the High Intent platform. Reply rates run roughly 3x higher than swipe apps.
Verified dating for serious singles, established 2001 and trusted for 25 years. Compulsory government-grade ID checks, human plus AI safety review, and a deliberate anti-swipe experience across seven countries. One of the longest-running paid dating brands online, operated end to end by High Intent.
Mainstream online dating for UK and international singles who want straightforward, paid-quality matchmaking without the games. Every profile is reviewed, customer support is staffed by real people, and the experience works on any device. Protected by Online Dating Protector and run on our own platform.
A premium dating site for professionals who are serious about finding a long-term partner. Curated, agency-style matching, vetted profiles, and dedicated support, built for people who want quality over volume. Operated by High Intent on the same platform we license to other brands.
A full day of working sessions with operators who have actually built and scaled in this industry. No vendor pitches, no fluff, no panels for the sake of panels.
High Intent is led by founder and CEO Bill Alena. He built myYearbook's revenue from $0 to $100M+, ran all monetization at The Meet Group (NASDAQ: MEET), and grew Social Discovery Group from $200M to $350M while leading M&A and a dating-only venture fund. Read his story at billalena.com. Behind him is a team of industry insiders with over 100 years of online dating experience between them. The newsroom stays independent, and every conflict is disclosed.
Read the full storyIndependent reporting, data, and downloadable research on the business of dating. Free to read, free to download.
Launch a dating brand on our white-label platform, or hand us the functions you don't want to build: marketing, development, retention, support.
A confidential, founder-friendly conversation about an acquisition, a raise, or an exit, with the truth about your odds.
